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Gessi case history at World Business Forum 2014
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07/2014

Gessi case history at World Business Forum 2014

The World Business Forum is the most important event dedicated to business community. Every year it gathers more than 2000 senior executives together with the best-recognized thought leaders for a two-day discussion about business world strategic issues and the sharing of all the experiences of excellence gained in different fields. The 2014 edition of World Business Forum, which will take place in Milan on October 28th and 29th, will host a group of speakers, who has rewritten the rules of business, challenged strengthened truths and built innovative routes for their own company growth.

Among the provocative leaders called to go onstage at World Business Forum there will be Eusebio Gualino, Gessi CEO. The company is considered to be one of the most important case histories of marketing in Italy, as prime example of a newborn company which in few years became leader of design internationally by investing in key factors like research and technological innovation and, most of all, into all the invisible values which surround the product as ethics, emotion and ability to induce experience. For this reason, for the realization of its products Gessi benefits from the collaboration of not only artists and designers but also personalities with different proficiencies and backgrounds, such as an anthropologist and a child psychologist.

These are only some of the protagonists of Gessi Academy, the space of thought and sharing created by Eusebio Gualino inside of Gessi reality with the aim to develop a reflection on the concept of holistic wellness, the “Gessi Private Wellness”. This is achieved thanks to the balance of product and company with people and nature and the balance of people in their own domestic, working and natural environment.


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