Last 10th December, a book entitled “Un’azienda in famiglia” (A family business) and dedicated to 14 excellent Italian family businesses – studied by AUB – AIdAF Observatory, Unicredit Bank and Bocconi University, was launched at UniCredit Tower of Milan before financial, business and university communities. One chapter is dedicated to Gessi, which is celebrated through its story as a business model. This chapter shows some beautiful pictures of what Gessi family – father Umberto and son GianLuca – created in over two decades: the gorgeous park, a jewel of ecological architecture, landscaping as well as technology, iconic designs renowned worldwide and the extraordinary showroom in the city centre of Milan. Passion, commitment, vision and ethics are the keypoints of Gessi for being among the top Italian “family businesses”. Great names such as Antinori, Azimut | Benetti, Dainese, Fratelli Branca, Berlucchi, Keracoll, Kimbo, etc. are also included in the book. AUB Observatory, fostered by AIdAF (Associazione Italiana delle Aziende Familiari – Family Business Italian Association), UniCredit group, AIdAF-Alberto Falck chair of Family business strategy at the Bocconi University and the Milan Chamber of Commerce, is a yearly analysis of structures, dynamics and performances of Italian medium-big family businesses with over than € 50 million turnovers. The study, which is currently analyzing about 2,600 companies, collects company economic-financial data and observes company governance, organizational structure and relationship with leadership and government models. Mr. Guido Corbetta, chair of AIdAF-Alberto Falck - Family business strategy, states that AUB data generally stress the positive influence of a family leadership on family business performances. Indeed, the results coming from AUB Observatory prove that in the last decades family businesses, despite facing a crisis context and a stronger international competition, were capable of responding and producing better performances of other kinds of companies, thus continuing to create wealth and guaranteeing employment through stronger assets. Gessi’s story, as those of other businessmen quoted in the book, not only tells of business success but also of reality and life of its area, thus inevitably linking with its events. This proves that an expert family business is a winning characteristic and a unique wealth to our Country, from economic, social and cultural point of views.