“People, product, planet and profit”. These are the principles on which Eusebio Gualino, Gessi CEO, built a great High-end Bathroom Furnishings Company (first in Italy and fourth in the world), relying on differentiation.
For you the tension to excellence means everything, but to do that you need a focused project. Which choices have to be made?
My motto is “or you distinguish or you extinguish”. This means you have to differentiate your offer, in the name of quality. To do that, we have always been offbeat, anticipating those attitudes which would became popular. In 1992, a period when outsourcing was the custom, we were producing all our products internally. During the same year, we made our company be green and we lined up against the attitude of environmental indifference carried by that part of society which was more interested in polluting status symbols and in exhibitionist behaviour and taste.
Why did you choose this path?
We did identify ourselves in these values and we wanted our company to be identified nationally and internationally with this responsible behaviour. We wanted to instill right from the beginning an ethic image, in sight of a future global visibility.
Ethics, care for people…and turnover?
There is no company without turnover. I always state that a company with no profit, is useless. We have always been customer oriented, therefore our strategy will consist of keeping listening to the market, trying to gather the requests of customers coming from different consumers targets. What matters is not being stuck on a single product or process. We have to focus on the overall project, on the final result, which will affect people.
How many chances of penetration are there into the markets?
There are limitless possibilities, but we need a storytelling, the capability to tell a brand and its philosophy and to be open to changes.
Is there anything you want to keep the same?
Yes, I would like the spirit of our colleagues to always remain unchanged.