In the year 2011 FineStreet Media Group organized the first project for designer and architects of the district of St. Petersburg, Russia with the name of St. Petersburg Design Week. Held from May 25 to June 01, SPb Design Week suggested to the professional design community of the region a series o business and public events. International design stars took part in the Design Week program which celebrated Made in Italy and took place under the aegis of some Italian companies embodying the quintessence of Italian lifestyle among which were Ferrari, Maserati and Gessi. In support of the scale and significance of the project which involved more than two thousand active participants, activities such as round tables, workshops, public lectures, presentations, gala events, were carried out in some of the most beautiful venues of the city. Venues were expressly chosen among the most meaningful buildings for the interior design sector such as St. Petersburg State Academy of Art and Industry of A.L. Stieglitz, Mikhailovsky Garden (Russian Museum), Hotel W St. Petersburg, Museum and Galleries of Modern Art Erarta, etc.