The “Positive Business Award”, was setup and organized by Palo Alto School– the main Italian nonacademic Business School, and Italian Positive Education reference – to reward the positive culture of companies and businesses all across the entire range of application. The Positive Business Award thus nominated Gessi as “Positive Company”, thus as a company that, despite the difficult historical period, innovates, differentiates, and grows with its resources. Gessi turned positivity into the core value of its organization and the driving force of productivity. To the consolidated creative leadership Gessi joined a distinctive business model that combines pragmatism and ability to imagine and risk in the projects, in a balance between creativity and market and business vision. Recommending new success opportunities, innovating the commercial strategy, as well as distribution, marketing and business models of its sector, Gessi tries to be the driving force against the crisis, becoming an example of positivity for the industry.